The ways of the leafletter

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Do you ever see an activist on the street just dying to give you a flier? If you're like most people, you pass right by the vast majority of them. but some are simply irresistible. Eric Deardorff is a professional animal rights activist, and he believes he has the secret to getting nearly anyone to take a leaflet. I joined deardorff at one of hollywood's busiest intersections as he handed out pro-vegetarian literature, to see what he's doing right.