Los Angeles Urban League continues their search for the next entrepreneur star

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Three small business hopefuls faced the last round in a competition, to jump-start their businesses.

The Los Angeles Urban League and Baldwin Hills Crenshaw Plaza have teamed up to give away a 6 month kiosk lease in the mall to the winner.
Blair Taylor is the president of Los Angeles Urban League and judged the contestants.

"I'm really looking for entrepreneurs who've done their homework who understand a little it about the market - a little bit about the dynamics of the market and are thinking for the long term, about how their business might survive over multiple years opposed to just the immediate launch."

Think of the contest like American Idol, but without the reality TV. It's fierce, but Barbara Lawson who is selling hand-painted glassware in the competition, said all the contestants have developed a bond.

"It's really not about necessarily who wins because obviously for the top three to get there they have a viable product, a viable business, and everyone is going to do great."

Ronald Jackson, another contestant, has hand crafted jewelry for seventeen years. He hopes this will be his ticket to success.

"It's been interesting and its harder when you see so many people with so many great ideas. So its been challenging because they're cool people, but at the same time I have to keep my focus on me."

They've all come a long way. Originally, sixty people signed up for the opportunity. Today, just three remain.

The winner will be announced at a dinner held in early April.